Our Work
ENVIRONMENTS
Having worked directly on the TFL advertising contract & national transport networks including London Underground, bus, train, roadside networks for over 20 years, we have extensive experience and knowledge of legacy and newly launched products and formats.
Europe's largest networks
Roadside Transformation
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Working with a major Mediterranean OOH media company, we advised on the 'go to market' roll-out of large format digital sites as part of a transformation project to their estate.
With over 15 installations in the first phase, of this on-going project, this will see them maintain market leadership in their territory and DOOH dominance.
Big Destinations
We were tasked with assessing the internal and external OOH and DOOH advertising opportunity at ExCel London, an international exhibition and conference centre. Our work included detailed investigation and recommendations of the proposition, sales, transformation, and digital roll-out internally and externally.
Retail Revolution
Pre-seed start up Pop Street are revolutionising the high street by offering businesses short term permanent, digital signage enabled pop-up spaces on UK high streets. We worked very closely with them to build the sales proposition and opportunity for go to market.
Not forgetting the busiest retail spaces
Westfield are retail giants and we were there at the launch of their London locations taking the first fully digital retail advertising estate to market. One thing is for sure we learnt a few things along the way.
Long Distance
Australian based OOH business XTD now Motio with a focus on cross track advertising in transit systems, was seeking to enter the UK market. We worked with them advising on potential market entry points and strategies drawing on our experience of working across UK rail franchises.
SALES & MARKETING
Frontline Experience
We have been a driving force in some of the biggest OOH and DOOH projects in the UK. Creating and executing sales and marketing strategies across a wide range of formats. From classic inventory rationalisation on the London Underground to the launch of Digital Escalator Panels, D6, DX3 and digital networks in major retail and destination spaces. Internationally we have supported businesses operating in airports and retail destinations.
Maximising Opportunities
Trading is a crucial element of OOH & DOOH, we have first hand experience of running trading departments and developing succesful strategies with client partners across the industry ecosystem. We have successfully developed and introduced new trading parameters for DOOH networks.
CONTENT
Lot's of learnings
We started delivering commercially viable content strands on DOOH over 15 years ago.
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Working with celebrities and major content providers (London Fashion Week, Time Out, Olive, Wired and Lonely Planet) we have planned and executed content in digital environments. We know what works and how it engages with audiences.
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OPERATIONS
Great networks & sites
We have been instrumental in aiding the installation of successful and impactful OOH & DOOH formats across some of the most complex environments in the sector. We have worked on new site identification across London Underground, Westfield Stratford, Queen Elizabeth Line, retail outlets such as One New Change and London Designer Outlet.
Back room magic
Critical to a well performing OOH & DOOH network's, are great systems and procedures. We have worked on major IT inventory projects, designed support solutions for sales, and developed and worked with teams to generate campaign monitoring and accountability systems.
